By Dewi

A fresh new look for By Dewi: elegant, timeless, and deeply in tune with the brand’s identity. The brief was to create a logo and a sub-icon that reflect the jewellery label’s personality, while also including a small star as a playful signature detail. We explored several concepts, experimenting with different styles, layouts, and ways to integrate the star.

After refining the options together with By Dewi, we arrived at the final design. The star now sits subtly on the letter “i,” adding a charming touch without overpowering the clean, minimal aesthetic.

The result is a cohesive visual identity that feels personal, polished, and ready to support the brand’s renewed identity!