Brasserie Luma

We were excited to partner with LUMA, a modern brasserie opening its doors in a historic 19th-century building in Goes, the Netherlands. Once a forge, the space is now reimagined as a warm, welcoming place for good food and good company.

Our challenge was to capture this story in a fresh, minimal identity that feels both contemporary and deeply connected to the building’s heritage. With only six weeks to deliver, we created a complete brand world. From the visual identity to the menu cards and website, all tied together by one clear and consistent style.

The menus were designed to be clean and minimal, while remaining practical and easy to read, reflecting the same understated elegance as the brand. For the website, we extended this identity by using the same palette and typography, complemented by warm beige photography that perfectly highlights the brasserie’s atmosphere.

The outcome is a cohesive identity that feels fresh, minimal, and inviting, giving LUMA a distinctive character and a strong foundation for its next chapter.